Strategic planning is an essential part of business growth, and I’ve seen it from both sides. In the community, I’ve served on boards and committees that have allowed me to understand organizations thoroughly and advise on strategic planning, but I’ve also been the one making these strategic plans for organizations.
I have experience utilizing many different types of research methods and programs to understand various audiences and create plans to reach them.
Marketing Research Presentation-Calvin Klein
Nonprofit Research, Broadband- Red Bird Mission
Theory-based research has been a passion of mine since I first stepped into a Theories class in undergrad. Theories make sense; they explain why the world is the way that is is. This makes it all the more fun to use them to connect the dots and find how things are connected.
My paper, titled Saving Innovation: Examining the Technology Gap Through the Lens of Symbolic Interactionism, was chosen from a selective pool to be presented at the Southern States Communication Conference in 2017. Read it here. My work, which was also my first independent study, examined how generational identity affected technology use and how this could affect innovation in the future.
I also produced a case study analyzing the marketing strategy for Deadpool and how transmedia storytelling abilities were enhanced by the identity of the character. Read more here.
My research also focuses on theoretical frameworks translating into practice. See three theoretical takes on the Kavanaugh hearings here.
Is there a right way to respond to a crisis? Yes, actually, there is. Let me know if you need help with that. In the meantime, here are two examples of my work.
In grad school, I examined the Bhopal Carbide Disaster and made my personal recommendations for what should have been done here. If you would like to see the full report, I can e-mail it upon request.
Additionally, Here is a multi-framework examination of the Kavanaugh hearings that I performed in graduate school.
I have experience in developing business plans and business ideas into full-scale programs.
For a local nonprofit, I created this annual report.
See a sample of ideation documents, such as a Business Model Canvas here. This is the proposal.
Also see “Strategic Planning” (above) and “Writing Samples” (top) for more.