Influencer marketing is pervasive in today’s culture. While some professionals call it a dying practice to utilize influencers, their power is not to be underestimated. The Fyre Festival is a prime example of how unethical PR practices can lead to disaster and why the power of influencers will last into the future.
Tumblr's Explicit Content Ban Leaves An Entire Unserviced Diaspora
In the wake of the recent incident with social networking site Tumblr— which led to the harsh censoring of media content on the site— there is an entire diaspora of people who appreciate the beauty of every person’s body and the artistry behind explicit imagery in many media formats. Here, I present my analysis of how Pornhub can accomplish seizing this lost audience.
Celebrity Endorsements in Politics: Taylor Swift
Celebrity endorsements in politics have differing effects depending on how they’re executed. Here is an inside look on Taylor Swift’s most recent headline story.
My Facebook Data Journey
Have you reviewed your Facebook data yet? Here’s what I thought of mine and info on how to see yours!
Evolving Digital Media in Communications
One of the hardest parts of being a Communications professional is oftentimes keeping up with emerging media trends and gadgets. Is it too much too fast? Is advertising getting too invasive? What does all this mean for PR? Read on for my take.