Influencer marketing is pervasive in today’s culture. While some professionals call it a dying practice to utilize influencers, their power is not to be underestimated. The Fyre Festival is a prime example of how unethical PR practices can lead to disaster and why the power of influencers will last into the future.
Celebrity Endorsements in Politics: Taylor Swift
Celebrity endorsements in politics have differing effects depending on how they’re executed. Here is an inside look on Taylor Swift’s most recent headline story.