Influencer marketing is pervasive in today’s culture. While some professionals call it a dying practice to utilize influencers, their power is not to be underestimated. The Fyre Festival is a prime example of how unethical PR practices can lead to disaster and why the power of influencers will last into the future.
Celebrity Endorsements in Politics: Taylor Swift
Celebrity endorsements in politics have differing effects depending on how they’re executed. Here is an inside look on Taylor Swift’s most recent headline story.
The Internet & Journalistic Integrity
How has the Internet affected journalism? In the age of fake news, what responsibilities do we have as professionals? Click to see my take on it.
Evolving Digital Media in Communications
One of the hardest parts of being a Communications professional is oftentimes keeping up with emerging media trends and gadgets. Is it too much too fast? Is advertising getting too invasive? What does all this mean for PR? Read on for my take.